Gameview Spot On With Tap Fish for Android

Tap Fish falls into the casual gaming category, which aim at the mass audience. Most casual games offer simplicity and commitment-free gaming. At the moment, more and more of us are finding it hard to commit time, money and thought into games. Typically casual games have relatively low production and distribution costs.  Tap Fish is completely free. What separates Tap Fish from other casual games is the way in which it develops commitment from users without them actually realizing it. Gamers will not actually feel as though they are committed to playing the game, but as official statistics released by Gameview illustrate “on average users log in more than three times a day to check their aquariums”.

The game lures users into addiction with elements that share characteristics of social networking. The concept of visiting neighbor’s tanks can be interesting and to a certain extent represents the viewing someone else’s Myspace, Twitter or Facebook page. In particular the way in which users can add others by their username creates a very ‘social experience’. Gameview confirmed that since the games inception over 1 million users have accessed their neighbor’s tanks. Furthermore, the seven-day retention rate is currently higher than 85%. A simple gaming experience that sustains user interest.